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    Rule 01 – Simple

    Network architectures that are simpler and protect your business from day one.

    What's the change?
    A resilient, secure, and virtualised fabric delivers application and services in minutes versus months.

    How is it done?
    Unified infrastructure: Wired and wireless and virtualisation technologies simplify the entire network

    Network-wide management: Management of HP and third-party infrastructure with the ease of a single pane of glass

    In-line, deep packet security: Protects the entire network and can be deployed in less than two hours

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    Rule 02 – Maximised

    Network architectures that are simpler and protect your business from day one.

    What's the change?
    A resilient, secure, and virtualised fabric delivers application and services in minutes versus months.

    How is it done?
    Unified infrastructure: Wired and wireless and virtualisation technologies simplify the entire network

    Network-wide management: Management of HP and third-party infrastructure with the ease of a single pane of glass

    In-line, deep packet security: Protects the entire network and can be deployed in less than two hours

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    Rule 03 – Flexible

    Open networks streamline application service delivery

    What's the change?
    Industry-leading virtualised fabric delivers application services in minutes versus days.

    How is it done?
    Advanced: Industry-leading performance and quality of service that delivers applications end-to-end across the enterprise

    Virtual: Gain agility and efficiency with a unified and virtualised network across the extended enterprise

    Resilient: Maintain continuity for business-critical applications and services

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    Rule 04 – Affordable

    Network infrastructure costs can be reduced by up to 66%

    What's the change?
    Lower total cost of ownership creates a next-generation architecture your business can rely on.

    How is it done?
    Complete: HP lowers costs with a comprehensive edge-to-core product line that is energy efficient and eco-friendly

    Scalable: Adapt easily to future needs with standards-based solutions that are open and interoperable

    Trusted: Count on HP service excellence and flexible delivery the way you want, in-house, outsourced, or via the cloud

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    Rule 05 – Optimised

    Virtualised data center networks can reduce complexity by 85%

    What's the change?
    Virtualised fabric simplifies, automates, and secures data center networks.

    How is it done?
    Simplified: FlexFabric Network virtualisation and modern architecture reduce complexity by 85%

    Automated: Integrated FlexFabric Networks respond to virtual server changes on-demand

    Protected: Consistent, strong security protects physical and virtual networks

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    Rule 06 – Secure

    Secured, virtualised data centre networks can provide a return on investment of up to 247%

    What's the change?
    Secure virtualisation framework provides a singular security model across physical and virtual environments.

    How is it done?
    Automated: Real-time security across the data centre reduces operational costs and protects critical data

    Versatile: Easy deployment and automatic provisioning of trust zones provides seamless scalability and maintains network security compliance

    Cohesive: Virtualisation-aware network management provides unified virtual/physical threat protection

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    Rule 07 – Certified

    Fast-track certification programs can enhance business agility and alleviate maintenance and IT costs

    What's the change?
    HP ExpertONE certifications give organisations ready access to personnel who can accelerate open network deployments

    How is it done?
    Robust skills development: Cross-domain courseware develops skills to rapidly deploy open networks which are more flexible and reduce costs

    Rapid cross-certification: Professionals with existing industry certifications can quickly and efficiently add open networking certifications

    Proven best practices: Master network migration best practices for smoothly adopting a dual-vendor networking strategy that protects investments and increases flexibility

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    Rule 08 – Standardised

    Open, standards-based networking solutions can reduce energy consumption by up to 35%

    What's the change?
    New benchmarks in network efficiency reduce energy consumption and total cost of ownership

    How is it done?
    Automated: Power consumption is reduced by 35 %  and performance is increased by 62% by automatically adjusting energy use, based on real-time network traffic

    Flexible: Open architecture provides for scalable, cost-effective network deployments without vendor lock-in

    Transparent: Modular non-disruptive upgrades and full-featured base software provide for a smooth transition to high performance applications

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    Rule 09 – Agile

    Cloud environments must be secure, scalable and available.

    What's the change?
    HP's innovative cloud delivery design enables services that drive greater agility, speed, and cost savings by providing on-demand access that is rapidly provisioned and scalable.

    How is it done?
    Optimised: Simplified, converged networks specifically built for hybrid delivery across modular and stackable architectures provide high performance, direct server-to-server connections

    Unified: Cloud-ready, virtualisation-aware threat management w/day one protection and dynamic VM-based connection policy network management

    Agile: Address fluctuating demands of mobile workload to deliver secure, high-performance, on-demand access to cloud-based services with end-to-end visibility

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    Rule 10 – Productive

    Wired and wireless networks can be integrated and easily managed from a single pane of glass

    What's the change?
    HP wired and wireless network solutions are designed to reduce the complexity of networking for midsize businesses

    How is it done?
    Simplified: Easy to implement, use, and manage with unified wired and wireless connectivity managed through a single pane of glass

    Common: Hardware, software, and security tightly integrated to deliver performance and easy maintainability

    Feature–rich: Robust capabilities to keep business productive—wired to mobile, data to voice and video

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    Rule 11 – Mobile

    Mobility access performance can be increased by 50%

    What's the change?
    HP Networking solutions provide an enterprise-class user experience across the converged wired/wireless infrastructure to meet high bandwidth demands and enable the adoption of cloud services.

    How is it done?
    Innovative: Improved performance by 50 %  with up to 2x increase in client connectivity

    Optimised: Accommodates up to 50 %  more users due to first-to-market three spatial streams

    Standards-based: New MSM46x family backwards compatible to legacy .11a, b, g wireless technologies

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    Rule 12 – Adaptable

    Security should be woven into every inch of your network fabric

    What's the change?
    Flexibility to help midsize business adapt and securely deliver new services

    How is it done?
    Scalable: Modular and expandable to grow with your business and adapt to changing needs

    Secure: Detects twice as many threats with built-in firewall, intrusion prevention (IPS), virus throttling, and identity security

    Interoperable: Engineered, tested, and optimised to work seamlessly with existing network investments

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    Rule 13 – Scalable

    Data centres should scale as fast as demand spikes

    What's the change?
    HP Networking solutions provide a blueprint for business innovation and network efficiency.

    How is it done?
    Converged: Shared-service management model accelerates standardisation, reduces operational costs, and accelerates business results.

    Flexible: Scales to meet data centre demands by maintaining high performance, enabling agile network provisioning, and integrating new technologies with existing investments

    Secure: Automated security policy enforcement with centralised management protects critical data across the data centre

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    Rule 14 – Converged

    Data centres should be flexible to support diverse and hybrid environments

    What's the change?
    HP Networking solutions provide a blueprint for business innovation and network efficiency

    How is it done?
    Converged: Shared-service management model accelerates standardisation, reduces operational costs, and accelerates business results.

    Flexible: Scales to meet data centre demands by maintaining high performance, enabling agile network provisioning, and integrating new technologies with existing investments

    Secure: Automated security policy enforcement with centralised management protects critical data across the data centre

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    Rule 15 – Efficient

    Data centres should optimise workloads automatically

    What's the change?
    HP Networking and ISS Solutions enable automated management and reallocation of infrastructure based on business process needs, improve resource utilisation, and optimise network performance.

    How is it done?
    Simple: Virtualised, high-performance, and low-latency network that consolidates multiple protocols into a single fabric to dramatically lower network complexity and cost

    Secure: HP Tipping Point Secure Virtualisation Framework provides a singular security model that is automated and scalable across physical, virtual, and cloud environments

    Efficient: HP Virtual Connect streamlines and simplifies setup on the server side, and  optimises the flow of network traffic.

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    Rule 16 – Managed

    Converged networks require converged management tools

    What's the change?
    The HP Intelligent Management Centre (IMC) provides single-pane visibility to meet the evolving needs of enterprise networks.

    How is it done?
    Flexible: Supports multiple vendors and functions to connect and manage thousands of physical and virtual resources from a single pane of glass

    Comprehensive: Integrated user access management simplifies security management, ensures compliance, and provides operational efficiency

    Integrated: Unified management accelerates application and service delivery, simplifies operations, and lowers TCO

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    Rule 17 – Resilient

    High-performing, resilient networks can be easy to design and manage

    What's the change?
    The HP Intelligent Resilient Framework (IRF) provides enhanced resilience with failover in milliseconds instead of seconds

    How is it done?
    Simplified: Consolidates management of many devices into a single, easy-to-manage, virtual switch

    Resilient: Delivers rapid network recovery (measured in milliseconds) from link or device failure to ensure applications and services are uninterrupted

    High-Performing: Utilises all links between switches and servers, allowing scalable "on-demand" performance and capacity to support critical business applications

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    Rule 18 – Pervasive

    Pervasive security frameworks make virtualised data centres cloud-safe

    What's the change?
    The HP cloud-ready security framework provides a seamless on-ramp to secure private, hybrid, and public cloud computing

    How is it done?
    Pervasive: Protects the entire data centre attack surface, including all virtual machine (VM) traffic/communications

    Integrated: Enables deployment, monitoring, and maintenance of cloud security controls regardless of underlying infrastructure

    Optimised: Collaboration with VMware leverages existing solutions today while enabling the delivery of next generation cloud-enabled security

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    Rule 19 – Advanced

    Advanced network solutions can accelerate rich media communications by 5X

    What's the change?
    HP campus LAN/branch solutions enable media rich communications with end-to-end accelerated distribution of video content

    How is it done?
    Innovative: The industry's first three-spatial stream near-gigabit speed WLAN delivers "3X" higher video client density

    Accelerated: "3X" simultaneous HD video communication with advanced multicast and integrated WAN acceleration

    Superior Experience: Guaranteed quality video experience with vLANs and end-to-end 802.1q QoS

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    Rule 20 – Powerful

    Energy efficient networks can double the performance on half the power

    What's the change?
    HP Adaptive Power Architecture enables network devices to scale power usage without sacrificing performance

    How is it done?
    Adaptive: Power consumption scales automatically based on traffic load

    Efficient: Even with 50% less power consumption, 2X the performance is realised

    Optimised: Power and cooling efficiency designed right into the switch, starting at the ASIC level

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    Rule 21 – Complete

    End-to-end expert services support the entire network lifecycle

    What's the change?
    HP Network Services offers a full range of services from strategy and planning through design, implementation, and support

    How is it done?
    Certified: 5,600+ certified network and voice professionals, 8,000+ certified project management professionals, and 12,000+ ITIL certified professionals

    Multi-vendor: Over 40 years of global expertise on multi-vendor network technology, ITIL-driven service development and delivery methodologies

    Comprehensive: Broad IT approach supports end-to-end IT business critical infrastructure

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    Rule 22 – Available

    A Converged Infrastructure can simplify branch office technology and reduce costs up to 30%

    What's the change?
    HP's products and services portfolio meets IT requirements for a secure, highly available, and converged branch office

    How is it done?
    Secure: Ensures application availability with integrated data protection (backup and recovery) and security features such as IPS and firewall

    Efficient: Enables branch employees to work more efficiently and focus on customers' needs

    Converged: Complete solution includes all IT infrastructure components required for branch office consolidation

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