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Brother Mobile Printing Solutions for Food Retail Labelling

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Published 09-Aug-2019 13:31:40
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According to the IDC, 75% of UK SMB companies state that employees print outside the office and from a variety of locations. Therefore, having efficient business printing solutions and portable print devices you can rely on is vital for many organisations in the UK.

Brother has built a strong reputation for its wide range of printers and its Managed Print Services and Mobile Printing Solutions. We explore the impact the latter is having on the food retail sector.

Why businesses need mobile printing capabilities

If your company requires staff to provide printing services offsite or on the go, you need to ensure that you have adequate portable print devices. Brother’s comprehensive mobile printer range aims to meet the needs of today’s increasingly mobile workforce.

These portable printers help companies to reduce processing times and costs, while enhancing the flexibility of their services. If you don’t have the right mobile printing capabilities within your organisation, it will hinder performance, productivity and quality of service. Is it time to replace those manual processes and hand-­written documents with a more professional offering? 

Brother’s Mobile Printing Solutions in a nutshell

Brother has an array of portable printers, from A4 printers to label and receipt printers, to suit a wide range of business needs. Brother Mobile Printing Solutions offer various benefits, specific to different industries, including healthcare, retail and field sales.

Mobile printers replace the need to sign and send documents back to your central office to be printed. They increase productivity and reduce administrative duties, which is always a big plus in our digital age.

Important too, is customer satisfaction. Bluetooth, Wireless and USB connectivity options are available with Brother devices, enabling staff to print onsite or out in the field, meaning you can provide immediate documentation to customers.

With Brother Mobile Printing Solutions, you also get comprehensive support. You can expect:

  • Extensive knowledge and experience across a wide range of industries
  • A dedicated, award-winning mobile specialist support team
  • Software integration and additional solutions to meet your printing needs

Using Brother’s Mobile Printing Solutions for food labelling

Brother’s Mobile Printing Solutions offer devices that specialise in labelling for food retail. Today’s consumers expect transparency from the products they buy, especially when it comes to food and drink. Whether it’s for calorie counting or checking ingredients for allergens or meat-free options, food labelling needs to be clear and easy for shoppers to read at a glance. 

Then there are other food labelling considerations, such as best before dates and pricing, and our increasingly environmentally-conscious society. Shoppers may want to quickly find details about the packaging materials and the recyclability of product containers.

Customers don’t want to spend lots of time deciphering the information food product labels, so companies cannot let them down with inadequate or poor-quality labelling. Brother’s TD-2000 label printer range helps businesses to create professional labels for pricing, shelf edges and best before details, plus they have receipt printing capabilities.

Stock rotation: improve speed and food safety

Brother print devices for food labelling help improve stock rotation too. Stock rotation labelling is a vital element of food safety and the guidelines set by the Food Standards Agency. Brother’s labelling solutions for stock rotation improve safety and efficiency - key values for food retailers. 

Do you need to upgrade from handwritten food stock rotation labels? Handwritten ‘day dot’ labels waste time and increase the risk of errors in stock rotation, leading to wasted stock and food-borne illness.

Brother professional label printers ease your food hygiene concerns, whilst saving your staff valuable time. You can print distinct labels for different days and food types – all from the same roll. So, there’s no need to stock multiple supplies or switch while you’re working. 

Load your food information database directly onto the machines to reduce manual processes and human error. Touchscreen hotkeys make it easy to select the required information. Plus, with direct access to all the information required to label your food product safely, you will find it easier to comply with regulations and meet your HACCP policy. Which means you can maintain good food hygiene standards and ratings.

Thermal printing technology increases print speed and gives you a high-quality, non-smudge label finish, and there are no ink cartridges to order and replace. 

Learn more about Brother’s Print Solutions for retail food labelling.

Key Benefits of Brother’s Mobile Printing Solutions

  • Smartphone and tablet connectivity - print directly from the Brother iPrint and Label app (no need to connect to a PC)
  • Produce a variety of media - print self-adhesive labels, tickets, cards and receipts
  • Truly portable devices - accessories such as battery bases and Bluetooth adapters allow staff to print on the go
  • Direct thermal printing - eliminate the risk of in-store contamination (no inks or toners required).
  • Get quick access to frequently used designs - store up to 99 frequently used designs to enable one-touch, stand-alone printing with Brother’s Touch Display Unit

Portable printers and label printers from Brother

Brother's TD series boasts an impressive range of wireless printing options, while desktop labellers and receipt printers can meet your labelling needs without sacrificing portability. 

The vendor offers a mobile print range of small, lightweight and versatile devices. Which deliver reliability and enable on-the-spot printing of self-adhesive labels, tags and receipts from A4 paper down to A2. Brother also provides accessories, such as car-mounts, cases, adapters and battery bases, to fit any working environment.

Check out Brother’s range of portable and mobile printers.

Summary

Print device portability, connectivity and flexibility are vital in today’s food retail industry. Brother’s Mobile Printing Solutions offer all these qualities and deliver top-class labelling and print results.

Brother is an award-winning provider of high-quality, reliable print solutions for a range of other industries, in particular the healthcare sector. Read our recent article on Brother's Print Service for Health. Take a look at the blog: Brother Managed Print Services for the Healthcare Industry 

Vohkus is a proud Brother partner. Why not speak with one of our consultants about Brother’s Mobile Printing Solutions or other print management services? Get in touch today. 


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