Exclaimer: The Smarter Way to Manage Email Signatures and Amplify Your Marketing

In a world where every email is a touchpoint, your email signature is more than just a sign-off, it’s a strategic marketing tool. Yet, many businesses overlook its potential. That’s where Exclaimer steps in, offering a powerful, centralised solution for managing email signatures across organisations of all sizes.

Whether you're a small business or a global enterprise, Exclaimer helps you turn everyday emails into branded, compliant, and engaging communications.

WHAT IS EXCLAIMER?

Exclaimer is a cloud-based platform that enables businesses to centrally manage email signatures across Microsoft 365, Google Workspace, and Exchange. It ensures consistency, compliance, and branding, without relying on individual users to manually update their signatures.

Trusted by over 70,000 organisations worldwide, including Sony, NBC, and the BBC, Exclaimer is a leader in email signature management.

WHY EXCLAIMER IS A GAME-CHANGER 

• Centralised Control

  Update signatures across all users and devices from one dashboard, no IT tickets, no manual edits.

• Brand Consistency

  Ensure every email reflects your brand identity with logos, fonts, disclaimers, and banners.

• Marketing Integration

  Use email signatures as a low-cost, high-impact marketing channel. Add banners, CTAs, and links to campaigns, events, or content.

• Compliance & Security

  Exclaimer supports GDPR, ISO 27001, SOC 2, and HIPAA compliance, making it ideal for regulated industries.

• Ease of Use

  With a drag-and-drop editor, even non-technical users can create professional signatures.
  
  

How Companies Can Capitalise on Exclaimer

1. Account-Based Marketing (ABM)

Target specific accounts with personalised banners and messaging. Integrate with your CRM to tailor content based on recipient profiles. Exclaimer’s ABM campaigns have seen 15x higher CTRs than display ads. [exclaimer.com]

2. Event Promotion

Promote webinars, trade shows, or product launches by embedding banners in email signatures. Every email becomes a free ad space.

3. Content Distribution

Drive traffic to blogs, whitepapers, or case studies by linking them in your signature. It’s passive, yet powerful.

4. Social Media Growth

Add social icons or live feeds to encourage engagement. Unilever grew its LinkedIn followers from 40,000 to 235,000 in 10 months using signature links. [exclaimer.com]

5. Product Launches & Promotions

Update banners to highlight new products or seasonal offers. No need to send a separate campaign, just tweak the signature.

6. HR & Recruitment

Promote job openings or company culture in internal and external emails. Great for employer branding.

7. Legal & Compliance

Apply disclaimers consistently across all devices and departments. Reduce risk and meet regulatory requirements. [exclaimer.com] 

Real-world Sucess Stories

• Komfort Partitioning generated £3.2 million in revenue using Exclaimer banners. [exclaimer.com]
• EMS Healthcare achieved 16,000 clickthroughs from signature campaigns. [exclaimer.com]
• City West Country unified four brands and saved 100% of admin time on signatures. [exclaimer.com]
• Explore more: Exclaimer Case Studies [exclaimer.com]
  
  

SEO Tips for Email Signature Campaigns

To maximise visibility and engagement:

• Include links to high-value pages (e.g. product pages, blog posts) [www.vodien.com]
• Use descriptive anchor text like “Download our latest guide” instead of “Click here”
• Add UTM parameters to track performance in Google Analytics
• Avoid image-only signatures—search engines can’t read them [www.bybrand.io]
• Keep it mobile-friendly and test across devices

More tips: Email Signature SEO Guide [www.crossware365.com]

Finale Thoughts

Exclaimer transforms email signatures from a forgotten footer into a dynamic marketing and compliance tool. It’s easy to use, scalable, and packed with features that help businesses grow, engage, and stay compliant.

Ready to unlock the power of your email signatures?

Start your free trial or Book a demo